Cyril Nigg is a Senior Director of Data Science at Catalina Marketing, where he leads personalization and consumer targeting analytical capabilities, working with top drug and grocery retailers. Cyril was previously part of Local Offer Network, a Chicago start-up specializing in machine learning and personalization technology, which was acquired by Catalina in 2013. He began his career in market research, working at Synovate and Ipsos.

Driving In-Store Sales with Real-Time Personalization